Framer is an AI-powered web design tool where your site lives in Framer's runtime; Pubner is an AI-driven CMS where Content autopilot, an AI chat for visitors, and a Telegram assistant keep the site going after launch. Both now build sites through AI agents. The difference isn't the agent — it's what happens after the build and what you can take with you: Framer's site sits still until someone opens the editor, and exports static HTML at best; Pubner exports the site's editable Twig code, its design and all content as portable JSON. Pubner's backend runtime is not part of that export.
What is Framer?
Framer is a no-code website builder positioned as "the web design agent". Its AI generates pages from text, writes copy, and since 2026 includes a design agent, a CMS agent, and a code agent — you can even drive it from Claude Code, Cursor, or Slack. Pricing is credit-based: Basic at $10/month for 1,000 credits, Pro at $30/month for 3,000. Framer's limits: no backend, no API, no database you own — and export is static HTML, not a working application.
What is Pubner?
Pubner helps makers create and publish business sites, then keep them updated without constant manual work. You control what appears on the site. Content autopilot prepares content drafts for approval, new inquiries arrive in Telegram, and visitor AI chat can answer using the site's content. Solo is $19/month or $190/year for 1 site; Studio is $49/month or $490/year for up to 5 sites. Full Export provides the site's editable Twig code, design and structure, and content as portable JSON, not the Pubner backend runtime.
Framer vs Pubner: side by side
| Framer | Pubner | |
|---|---|---|
| AI agent | ✅ design + CMS + code agents | ✅ Content autopilot + AI chat + Telegram assistant + conversational builder |
| Runs itself after launch | ❌ site sits still until you reopen the editor | ✅ Content autopilot (scheduled drafts), AI chat for visitors (paid plans, 24/7 within the AI budget) |
| Owner notifications | ❌ none built in | ✅ Telegram assistant — inquiries in real time, weekly pulse digest |
| Design speed | ✅ best-in-class, Figma-native | 🟡 designs + AI generation |
| Backend / API | ❌ none | 🟡 records API (not publicly documented yet) |
| Your own structured data | ❌ Framer's CMS, their runtime | ✅ exportable, not locked in Framer's format |
| Export | ⚠️ static HTML | ✅ Full Export — Twig code + design + portable JSON; backend runtime not included |
| Multi-site for agencies | 🟡 per-site workspaces | ✅ Hub, isolated tenants, RBAC |
| SEO | 🟡 auto-description from first 2 sentences | ✅ title and meta description per page and record, written from the real content |
| Pricing + AI | $10–100/month, credit-based; active AI consumes credits | Solo $19/mo or $190/yr (1 site) / Studio $49/mo or $490/yr (5 sites); AI included, no top-ups |
When Framer is the better choice
Framer wins on pure design. If you're a designer shipping a marketing site with no dynamic data, no client admin, and no backend logic — Framer is faster and prettier, and its Figma workflow is unmatched. Pubner expects you (or its AI mode) to think in data and templates, which is overhead you don't need for a one-page portfolio.
When the agent isn't enough — ownership is
Ask one question: if you leave, what do you take with you? From Framer — static HTML, no CMS, no backend. From Pubner — the site's editable Twig code, its design and structure, and all your content as portable JSON; the backend runtime is not included, so migration still requires a compatible runtime or implementation work. Ask a second question: what happens between visits to the editor? A Framer site waits. A Pubner site doesn't — Content autopilot keeps drafts coming on a schedule, the AI chat answers visitors from the site's real content around the clock, and the Telegram assistant puts every inquiry in your pocket the moment it arrives. AI agents are becoming standard equipment. Portable code, design and data, predictable AI billing, and a site that runs itself aren't — that's the durable difference.