Framer is an AI-powered web design tool where your site lives in Framer's runtime; Pubner is an AI-driven CMS on Laravel where the site, the database, and the exported code are yours. Both now build and manage sites through AI agents. The difference isn't the agent — it's what you're left holding: Framer exports static HTML at best, Pubner exports your Twig themes and all your content as portable JSON — clean code and data, no lock-in.
What is Framer?
Framer is a no-code website builder positioned as "the web design agent". Its AI generates pages from text, writes copy, and since 2026 includes a design agent, a CMS agent, and a code agent — you can even drive it from Claude Code, Cursor, or Slack. Pricing is credit-based: Basic at $10/month for 1,000 credits, Pro at $30/month for 3,000. Framer's limits: no backend, no API, no database you own — and export is static HTML, not a working application.
What is Pubner?
Pubner is an AI-driven agency CMS environment on Laravel. One stack: API, admin panel, and the client site in Twig, plus a Hub for dozens of isolated client sites, custom domains so clients see their own URL instead of pubner.com, and RBAC. The AI copilot works over your actual data — drafts content, manages robots.txt and SEO files, builds pages in a conversation with live preview. Flat $20/month. Full Export hands you your Twig themes and all your content as portable JSON — clean code and data, no Pubner lock-in.
Framer vs Pubner: side by side
| Framer | Pubner | |
|---|---|---|
| AI agent | ✅ design + CMS + code agents | ✅ copilot over your data + conversational builder |
| Design speed | ✅ best-in-class, Figma-native | 🟡 themes + AI generation |
| Backend / API | ❌ none | ✅ Laravel + built-in API |
| Your own structured data | ❌ Framer's CMS, their runtime | ✅ exportable, not locked in Framer's format |
| Export | ⚠️ static HTML | ✅ Twig themes + portable JSON, no lock-in |
| Multi-site for agencies | 🟡 per-site workspaces | ✅ Hub, isolated tenants, RBAC |
| SEO | 🟡 auto-description from first 2 sentences | ✅ AI reads full content: title, description, Schema.org |
| Pricing | $10–100/month, credit-based | $20/month flat |
When Framer is the better choice
Framer wins on pure design. If you're a designer shipping a marketing site with no dynamic data, no client admin, and no backend logic — Framer is faster and prettier, and its Figma workflow is unmatched. Pubner expects you (or its AI mode) to think in data and templates, which is overhead you don't need for a one-page portfolio.
When the agent isn't enough — ownership is
Ask one question: if you leave, what do you take with you? From Framer — static HTML, no CMS, no backend; your client's "site" stops being a product and becomes a screenshot. From Pubner — your Twig themes and all your content, exported as portable JSON, ready to move anywhere. For agencies this is the whole game: you can promise a client their site survives you, the platform, and the contract. AI agents are becoming standard equipment. Code ownership isn't — and that's the durable difference.