A website that "updates itself" should not rewrite public pages without your knowledge. It should reduce the recurring work that keeps a site useful after launch. Pubner prepares content drafts, brings new inquiries to Telegram, and can answer visitors using the site's content. You control what appears on the site.
What "a website that updates itself" should actually mean
Most sites die the same way: they launch, look great for a week, and then nobody has time to post, reply, or update anything. A site that runs itself fixes that by taking over the parts that repeat — not by pretending to run your whole business. Pubner automates four of those processes and makes clear which run independently and which require your confirmation.
Content autopilot — posts draft themselves, you approve
On a schedule you set, the AI uses information about the business to prepare the next post or update as a draft. You review it, make any necessary edits, and decide whether to publish. What changes is that "write a post from scratch" becomes "review a prepared draft."
AI chat for visitors — answers 24/7, fully on its own
This is the one part that's completely hands-off. A chat on your site answers visitor questions from your site's real content, around the clock, with no approval from you. Someone asks your hours, your prices, whether you do X — they get an answer at 11pm, not silence until you wake up.
Telegram assistant — every inquiry in your pocket
The moment someone sends an inquiry, it lands in your Telegram in real time — no logging into an admin panel to find it. Ask the assistant to draft a reply and it will, but it sends only after your OK. A missed message stops being a lost client, because you see it the second it arrives.
Weekly pulse — proof it's alive
Once a week, a short digest arrives in Telegram: visits, inquiries, top pages. No dashboard to open — just a plain confirmation that the site is working and bringing people in.
Where "runs itself" honestly stops
It's automation, not a robot running your business. You still approve the posts and the replies — deliberately, so nothing goes out in your name that you didn't see. The visitor chat is the only fully autonomous piece. And the site reflects the business you described; it won't invent new services or make decisions for you. If you want a page you set up once and truly never touch again, that's a brochure site, and you don't need Pubner for it. Pubner is for a business with something to say each week and someone to answer.
How this is different from an "AI website builder"
Most AI builders focus on the initial build: describe the idea and get a site. Pubner also keeps the generated Kickstart copy and can restore it when you return to the build. After launch, it continues preparing scheduled drafts, answering visitors from the site's content, and routing inquiries. The difference is not only how the first version is created, but how much recurring work remains afterward.
For freelancers and agencies
If you build sites for clients, Pubner reduces the repetitive work that begins after launch: scheduled drafts, inquiry routing, and a clear weekly view of activity. Full Export provides editable Twig themes and content as JSON; it does not include a runnable copy of the Pubner backend.